Penn’s Way Campaign

Art direction by Lisa Paxson of the Penn Medicine CRS team.

Each year, the Health System and the University partner together to encourage employees to participate and donate to thousands of charities across the globe through Penn’s Way. The campaign runs for about a month, and each year different employees are featured in the posters and collateral. Two new locations are chosen every year; this year’s features the helipad and the Palestra. This fresh and modern design with splashy quotes from the employees featured was first used in the 2018-2019 campaign to update the look and get everyone excited.