Ground provisions
Client: Vedge Restaurant Group
Category: Branding
Challenge
Ground Provisions is a plant-based restaurant located in West Chester, PA that focuses is on exceptional, locally sourced ingredients. They strive to create an atmosphere that is both refined and comfortable—and sought a brand identity that captures the feeling of being welcomed into someone’s home with care and intention.
Solution
The vision was to create a natural, flora-inspired brand that is timeless, romantic, and feels as organic as the food that is served at Ground Provisions. The logo and branding elements were carefully customized to create a design that feels representative of the owners’ farm-to-table approach to vegetable fare. Using handcrafted custom textures, sketched iconography, and vintage-inspired typography, the brand is filled with whimsy, history, and love. Located in historic West Chester, Pennsylvania, the brand honors the legacy of the beautiful farmhouse the restaurant is located in.
