Annual Report Design

2019 ACC Philanthropy and Impact Digital Report

The 2019 ACC Philanthropy and Impact Report was developed in a digital space for the first time. The report was made using Adobe Spark, and can be found here: https://spark.adobe.com/page/E937nzFGu7ePF/

- Scored an 10/10 Overall Campaign Rating, against an average of 6.5/10 among the tens of thousands of other campaigns sent on the same day
- Had an open rate of 38.2% (the industry average is 15%) and the rate of users who opened the e-mail and then immediately clicked through to the report was an impressive 10.6% against an industry average of about 5%.
- In only three days, this report has already been shared by 22 donors, the majority of whom posted on Twitter and Facebook. Nationally, these types of campaigns are rarely shared by recipients with much larger mailings sometimes seeing two or three users sending to friends or posting on social media.

Precision Medicine Annual Report

This 8.5 x 11 horizontal book captures the essence of the Penn Center for Precision Medicine and the groundbreaking work they are doing to improve the lives of patients around the globe. With bright colors and directional lines, this report easily guides the eye through the dense content and highlights key components throughout the spreads. The report is finished with a spot UV gloss coating on specific areas to make them pop.

Annual Stewardship Report

Designed for the Abramson Cancer Center’s Annual Stewardship Report. Designed with the “Power of Penn” motif, this 8.5 x 11 bifold brochure is bright and bold, finished with spot UV gloss and mailed in a personalized envelope.