Art direction by various members of the Penn Medicine CRS team.

Flyers Stadium Takeover

Penn Medicine became the official orthopaedics provider of the Philadelphia Flyers in 2019. As the designer, I was responsible for the creation of all digital assets for the campaign, as well as the digital media present in the Flyers Stadium.

Musculoskeletal Campaign

Developed for both Penn Sports Medicine and the MSK Joint campaigns, this set of digital banner ads brought animation to the forefront. My motivation behind these digital ads was to synthesize the multiple layers of messaging our marketing team needed to communicate, and to create a connection with the viewer. These ads took a simple concept and made them dynamic by adding some minimal animation.