Each year, Penn Medicine produces a pocket-size brochure that contains a wealth of publicly reported data and fast facts about the organization, from details on the latest building projects to data about its economic impact, workforce, and student communities.

Facts & Figures 2021

Silver, Pepperpot Awards 2021

I had the pleasure of working with the department of Communications to design the 2021 edition of Facts & Figures. The theme of the edition was centered around the resilience of the Penn Medicine Health System during the Covid-19 Pandemic. A vibrant color palette and pleasing typography work together to bring a sense of sophistication and play to the publication, while customized thin line icons highlight various statistics on each spread. This design explored a new approach to the booklet, and pushed the boundaries of the Penn brand into something colorful and dynamic, featuring beautiful photography and a complimentary grid structure.

Facts & Figures 2020

Silver, Pepperpot Awards 2020

For the design of the 2020 booklet, a molecule motif and warm color palette envelop the interior, with customized line icons on each spread. This design was a true departure from anything they have seen in the past, and pushed the boundaries of the Penn brand into something light and airy, broken up by splashes of bright color to draw the reader in. Circular elements move the eye across each spread and bring a sense of energy and life to the publication. The digital version of Facts & Figures is also available to view online via Adobe Spark here.